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Winter tires for sale on Facebook Marketplace — what they're actually worth (25 Oct 2026)

Live comps in Toronto today (Kijiji, sold/asking in the same market as Marketplace)

What Size Asking
Michelin X-Ice Snow on steel rims — 2 winters, ~50,000 km, DOT 4822 (late 2022) 215/60R16 $450
Yokohama Ice Guard + Mazda rims — 4 winters 16" $460
"Winter tires with rims" — 2 seasons, off a Caravan 225/65R17 $600
Goodyear Eagle Ultra Grip on steel rims — "lots of tread", DOT 2004 225/60R16 $200 (and it is not selling)
Dunlop (Japan) — 12,000 km only 235/65R18 $240

The spread is $200-$600 and almost none of it is brand. It is three things, in this order: DOT date code → remaining tread depth → whether rims are included.

The 2004-DOT Goodyear set at $200 is the warning: Ontario buyers know a winter tire's rubber hardens out at 6-8 years regardless of tread, so a 2004 set is scrap with a price tag on it. If his set is older than 2019 (DOT 43xx or higher is fine, 2018 or lower is a problem), price it as a rim sale, not a tire sale.

Price ladder — set the ask from the tread, not from what he paid

Measure tread in 32nds at the centre rib and both shoulders (take the lowest of the three):

Remaining tread Share of new price If new was ~$200/tire
9-10/32 (effectively new) 60-70% $480-$560
7-8/32 (2-3 seasons left) 45-55% $360-$440
5-6/32 (one good season) 25-35% $200-$280
4/32 or less scrap — sell the rims $100-$150 with rims

New winter tire benchmarks: a 225/65R17 winter tire is roughly $180-$250 each installed, so a new set of four is $720-$1,000 — which is why a good used set at $450-600 for the size-class is the realistic ceiling. Winter tires are legally minimum 1.6 mm (2/32"), but they stop working as winter tires at 6/32" (4.8 mm).

The listing — copy and fill

Title (this is 80% of the result — buyers filter by size, so the size goes first): Winter tires 225/65R17 on steel rims — 8/32" tread — DOT 2022 — set of 4

Body:

Set of 4 [BRAND + MODEL] winter tires, size [SIZE], on [steel/alloy] rims. Tread: [X]/32" centre, [X]/32" shoulders — measured with a gauge, photos of the gauge in the tread included. DOT date code: [WEEK/YEAR] — [N] winters used, about [N] km. [Rims included: 5x114.3 bolt pattern, fits (list the vehicles)] / [tires only]. No punctures, no repairs, no uneven wear. [Optional: TPMS sensors included / not included]. Cash, pickup in [neighbourhood]. First come, first served — I do not hold without a deposit. Price: $[X], firm.

Photos, in this order: all four tires stood up side by side → close-up of the DOT stamp → tread depth gauge in the centre groove → shoulder wear on the worst tire → the rims/bolt pattern → any sidewall marking. Buyers scroll past listings without a DOT photo, because it is the first thing they ask for.

Timing

Winter tire demand in the GTA spikes the week of the first snowfall and again when the tire-change shops book out — typically the first two weeks of November. Listing now captures the early, price-insensitive buyers; listing in mid-November captures volume but competes with everyone else.

Blocked on the actual numbers

To price it properly I need: size (e.g. 225/65R17), brand/model, remaining tread in 32nds, DOT week/year, and whether rims are included. Give me those five and the ad above is finished with a real price on it.

Sources: Kijiji Toronto tires & rims live listings (25 Oct 2026); winter tire aging guidance (rubber compound hardening from 6 years); Ontario minimum tread depth 1.6 mm.